01 / 08
Web Engineering
Production-grade Next.js, React, and TypeScript builds with a strong front-end engineering backbone: design tokens, accessibility, and Core Web Vitals owned end-to-end.
03Practice · Solutions
What I solve, in eight phrases.
Senior, end-to-end engagements for teams that want a single accountable partner across design, engineering, and delivery.
What I do for clients.
Eight disciplines, kept deliberately narrow. Engagements are senior-led and end-to-end, from problem framing to launch and beyond.
02 / 08
UI / UX Design
Considered product surfaces (flows, components, and motion) anchored by a token-based design system and real user mental models.
03 / 08
Web Applications
From civic-tech platforms to internal SaaS: full-stack web apps with authentication, data, and operational tooling.
04 / 08
Product Design
Strategic product framing for early-stage and scaling teams, turning vision into shippable scope.
05 / 08
SEO / AEO / GEO
Modern search optimisation that ranks in classical SERPs and surfaces correctly in AI-generated answers across SGE, Perplexity, and ChatGPT search.
06 / 08
Branding & Identity
Visual systems that look right and behave consistently in code: type, palette, motion, and component voice in one continuous language.
07 / 08
Analytics & Insight
Privacy-respecting analytics stacks and dashboards that actually inform product decisions.
08 / 08
E-Commerce
Considered storefront experiences, from headless commerce to lean catalog sites, with conversion, payments, and ops in mind.
04Engagement process
Four phases, no surprises.
Discovery
Workshops, audits, and a shared problem statement. Everything downstream depends on getting this right.
Design
Wireframes, flows, and a high-fidelity prototype tied to design tokens. Stakeholders sign off on something tangible.
Build
Engineered to a Core Web Vitals + accessibility budget. Continuous deployment from day one, weekly demos.
Hand-off
Documentation, runbooks, and a clean repo. Optional retainer for the first 90 days of operation.
07Get in touch
Have something worth building well?
Whether for a full-time role, a startup venture, or a collaborative project, I take on a select number of engagements each quarter. If you need a senior partner who holds both the architecture and the implementation in the same head, let's build something.